How We turned our financial life around by making money online.
Hi, My name is Lucy and I am the Owner, manager and chief Gofer of this Blog. Welcome.
This page is to share with you the journey I have been on and how I first started making money online.
If you know me (or don’t want to read my long story) and just want to get started feel free to jump over to our Start Here page.
If you want to know what this blog is about, just click about us
How Two Oldies made a new start.
I joke about our age, but seriously at the time of writing this page, I am 55 and Gary, my Husband is 63.
We never expected to learn new skills and create a whole new lifestyle at our age, but the Global Financial Crisis left us no choice.
But because of these new skills, we now live an incredible life. We have been able to go from, pretty much living off our credit cards with limited income to making a 6 figure income. We take holidays when we want, we work when we want and we get to enjoy a lifestyle most only dream of.
But a little of our background.
Gary had, for 35 something years owned a very successful company. This allowed us a really nice lifestyle and we always imagined it would make retirement extremely comfortable when he was ready to sell it.
I was mostly a stay home Mum but I have always loved business. I love Business development and never wanted to work for anyone. The few jobs I had when I was younger reaffirmed this belief and led me to create a series of businesses through my life and taught me a heck of a lot in the process.
Even though I enjoyed the process of starting businesses, it didn’t take me long to realize what I didn’t like about them. Most of my business ventures were successful, but once the routines and “have to’s” set in, I was miserable! I would, within a few years, sell that business and create a new one.
The last bricks and Mortar business I owned was a cafe. It was also the last bricks and mortar business I will ever own. Why a cafe? To cut a long story short, I was pretty sick in my 40’s and with the help a few wonderful Doctors and amazing healers, I found that a Plant Based Diet changed my health dramatically. As a result, I decided to open a Raw/Vegan cafe in our little country town and it was an immediate success. We would have people traveling great distances to visit our cafe and we were rated very highly on trip advisor.
I could tell you some crazy (now funny) stories of my time running a cafe with no previous experience whatsoever and maybe I will one day, but for now I will say, I found myself once again trapped by my own doing. I was always stressed and exhausted, working huge hours, dealing with staffing dramas and this, of course, was compounded by my lack of experience in the industry. I did, however, love working with our customers, chatting to them about their health, the reasons to eat this way and generally getting to know them.
At the request of these wonderful customers, we started running cooking classes and they were a huge hit. One week, we ran a raw chocolate making class and had to move the venue to the local school hall when we had over 120 people book in….
Then people started to ask if we had a Recipe Book….
This really peaked my interest; I knew I didn’t want to go down the publishing route so I explored how to create an e-book.
This actually was the real beginning of my online journey.
I sold my e-book for $20 and in one night we sold over $4000 worth of books. Being an e-book it was all automated and let me tell you…It was such an amazing experience to log onto pay-pal and watch the sales come in. All while I was sitting at home with my husband relaxing in front of the TV. I knew there was no going back from this feeling.
At the same time, I had hired a business Coach, he was amazing and made a huge difference in the daily operations of our cafe. I remember one day, him giving me an assignment. I had to list all the things I would and wouldn’t do for money. It sounds like a bizarre and an almost pointless exercise but as I started with the obvious things, I won’t travel too much for business as I’m a home body. I won’t sell anything that exploits animals or children. I won’t….. then it hit me… I won’t ever set up another business that takes away my freedom!
Now, this is different for everyone, I know people that thrive in a structured environment, but that’s not me. We are all unique and have different motivators.
If you really want to learn what motivates you in business and life do this exercise. It will change your way of thinking about business and making money forever!
As our reputation grew, we had a more and more demand for educational material about the Plant-based diets, recipes, and nutritional information. So with the help of some amazing mentors, I created the Raw Food Institute of Australia (online) to meet this demand and it took off. We ended up selling the cafe and I focused completely on my online business. It was going well, I was drop shipping products, selling my e-book and a running an introductory course. Over the next 3 years, we introduced more products including our flagship Raw Chefs Training and this site became an incredibly successful business.
While this was going on, an event was sweeping the world. The Global Financial Crisis had taken hold and almost completely destroyed our company. I won’t go into this in detail as it’s not my story to tell, (it’s my Husbands). All I will say is, we went from a great income to living, pretty much on our credit cards. The great news was, we now knew we could make money online.
Now I am completely passionate about education. I love to study with experts, buy courses and books and learn how people create success in their lives. Around this time, I was attending a conference run by the above-mentioned mentors and was fortunate enough to be introduced to a couple to whom we now owe so much of our online success. We developed more skills to increase our online (leveraged) income and we continue to learn every day and grow our website businesses. My husband has an amazing portfolio of websites now and more freedom than he has ever had.
Why did I buy and grow this blog?
So many of our friends, around our age, (the baby boomers) are dealing with similar problems to us. Some lost their superannuation or didn’t get as much as they hoped due to the economic downturn. Some lost their jobs and others just want a better future than the pension.
I am regularly meeting people with a similar story, young and old, who ask us how they can do what we do. I truly believe and know from personal experience, it’s never too late to learn a new set of skills and grow the income you want. It doesn’t matter how old you are or how much education you have had. You can learn this “stuff”!
Whilst we initially thought the GFC was the worst thing that could ever happen to us and nearly cost us everything, we turned it around, saw the blessing in disguise that it was, and created the ultimate lifestyle. We now make a significant (6 figure) income from multiple online businesses, we have more freedom than we ever have had and have the security of knowledge that can never be taken away.
“An investment in knowledge pays the best interest”.
I hope my story gives you a glimpse of what is possible. We aren’t technical by nature, we haven’t been exposed to an online life like our kids, we didn’t learn how to code websites at school, we don’t tweet, Instagram, snap-chat or facebook all day with our friends, (well alright, maybe Facebook!) but we learned (and continue to learn) the strategies to make money online and you can too. Whether you want to create your own blog to share your expertise or find other ways to make money online, Just go to our Getting Started Page, then simply follow the steps, read our strategies and tips and you too can start to experience the same freedom we now do.
Thanks for taking the time to read my story and I look forward to sharing the journey with you.